Research Reports

Browse our complete collection of game market research reports. Each report follows our systematic 8-step research pipeline with comprehensive data validation and source documentation.

Mobile Gaming Market Intelligence Report 2025

Market Intelligence August 2025 $92B

Comprehensive analysis of top-grossing mobile game genres revealing unprecedented player dissatisfaction with monetization practices, creating a $20-30B ethical gaming opportunity. Research identifies strategy games as the new market leader and premium gaming as a massive underserved segment.

Key Findings:
  • Strategy games overtook RPG for first time since 2017 with $17.5B revenue (21...
  • 95% player complaint rate about predatory monetization creates $20-30B ethica...
  • Premium mobile gaming represents $5-8B underserved market with 29% of spender...

Battle Royale & Tactical Shooter Market Research Report

Battle Royale / Tactical Shooter August 2025 $4.2B

Comprehensive market analysis of the Battle Royale and Tactical Shooter mobile gaming segment, representing $8.5B in annual revenue. Research identifies market dominance by PUBG Mobile and Free Fire, with emerging opportunities in hybrid gameplay mechanics and regional market expansion.

Key Findings:
  • Battle Royale mobile games generated $4.2B in revenue in 2024, representing 4...
  • PUBG Mobile leads with $1.3B annual revenue, followed by Garena Free Fire at ...
  • Primary demographics: Males aged 16-35 seeking competitive multiplayer experi...

Hybrid-Casual Mobile Games Market Research Report

Hybrid-Casual January 2025 $1.4B

Comprehensive analysis of the fastest-growing segment in mobile gaming, with 37% YoY IAP revenue increase. Research identifies hybrid-casual as the dominant trend revolutionizing casual gaming through sophisticated monetization strategies.

Key Findings:
  • Hybrid-casual market revenue hit $174.8M in March 2025 (App Store alone)
  • 71% of puzzle game revenue comes from block puzzle hybrids
  • Leading games achieve $25M+ monthly revenue through hybrid IAP/IAA monetization

Match-3 Market Research Report

Match-3 January 2025 $10.2B

Comprehensive market research pipeline execution for the Match-3 puzzle game genre, identifying three high-potential game concepts ready for prototype development through systematic analysis of market data, competitive landscape, and player sentiment.

Key Findings:
  • Match-3 games represent a $10.2B market (3rd largest mobile game genre)
  • Royal Match has disrupted the market, overtaking Candy Crush Saga with $2B+ r...
  • Primary demographic: Women aged 35+ seeking meaningful progression beyond dec...